'Landman' Season 2 Averaged 14.9 Million Views Per Episode

TV Insider reported in February 2026 that Landman Season 2 averaged 14.9 million global views per episode within the first seven days of release. That average represented a 58% increase over Season 1 and made Landman the biggest show ever on Paramount+ by that metric.

Why averages matter more than peaks

A premiere can be inflated by marketing, curiosity, and premiere-week promotion. An average across ten episodes reflects whether audiences stayed engaged. Landman's Season 2 average held close to its premiere number, suggesting the season maintained tension and did not suffer the mid-season drop common to streaming dramas.

The Paramount+ record

Calling Landman Paramount+'s "biggest show ever" is a meaningful claim for a service that has relied heavily on Taylor Sheridan's Yellowstone universe. It positions Landman as more than a successful spin on the Sheridan formula; it identifies the show as the streamer's leading original property.

Implications for Season 3 marketing

With verified averages this high, Season 3 will enter production with stronger marketing support than either previous season. That could mean a larger promotional budget, more trailer drops, and possibly a wider theatrical or event-style premiere strategy.

Source: TV Insider viewership analysis, February 18, 2026.